On this episode, we talk to John Shegerian, the Founder of Som Sleep – a fast growing sleep drink taking the retail landscape by storm. We thought John perfectly personifies our first lesson – “Embracing Your Inner Entrepreneur.” In this episode, we learn how the Som Sleep team reaches out to influencers, ultimately making brand ambassadors out of everyone they meet. John understands that once a brand is on the shelf, companies need to become a news organization for their brand. Getting the word out is job #1. Enjoy the interview!