In his latest piece featured on the Reverse Logistics Association’s website, Co-Founder and Chairman of ERI, John Shegerian, delivers a powerful call to action to all companies across every industry to fully embrace the circular economy.

Shegerian, a log-time advocate for environmental responsibility and e-waste recycling, breaks down exactly why the traditional linear model of “take, make, waste” is not sustainable. With growing pressure across the globe to address climate change, resource depletion, and pollution, he argues that now is the time for businesses to rethink their approach to product design, production and post-consumer recovery.

The article dives into the key principles of the circular economy, emphasizing the importance of designing products for reuse, repair, and recycling. Shegerian share some real-world examples from ERI’s work to illustrate how closed-loop systems and reverse logistics can transform waste into an opportunity to protect the environment but also boost profitability.

Beyond strategy, Shegerian calls on industry leaders to take responsibility, collaborate across supply chains, and invest in innovation that supports long-term sustainability. His message is clear: building a greener, more resilient future isn’t just possible—it’s essential. Contact us to learn more about how you can get involved.

Read the full article on the RLA website: https://rla.org/media/article/view?id=1887