John Shegerian, Chairman and CEO of Electronic Recyclers International (ERI), the nation’s leading recycler of electronic waste, stressed the importance of responsibly addressing the rapidly growing glut of used and unwanted consumer electronics today at the California Resource Recovery Association’s (CRRA’s) annual conference at the Millennium Biltmore Hotel in Los Angeles.

Addressing an audience made up of the state’s policymakers, executives and professionals from the world of resource allocation, Shegerian described the challenges, opportunities and profitability of capitalizing on effective recycling programs. He also explained the mounting environmental problems caused by our nation’s surplus of e-waste as well as the vital role responsible recycling of electronics plays in the protection of digital data.

The CRRA Conference is California’s premier event for professionals engaged in the recycling and waste reduction field. CRRA attendees come from local governments, state agencies, nonprofits, consulting firms, collection and hauling companies and businesses that supply the industry with the tools and services needed to reduce waste and increase recycling. In addition, attendees are involved in the creation and formation of governmental policies and educational outreach campaigns that highlight consumers and companies making a difference in climate change through zero waste and waste reduction activities.

“It’s an honor and privilege to have been asked to speak before such an esteemed and influential audience of California legislators, businesspeople, recyclers and waste managers,” said Shegerian. “This event provides a perfect opportunity to spread the message of reducing the carbon footprint through simple and highly proactive measures. We tip our hats to the CRRA for taking such a proactive role in helping us share just how important it is to recycle e-waste responsibly, protect digital data and how those two issues are so closely intertwined.”